What convinces masses are not facts, and not even invented facts, but only the consistency of the system of which they are presumably a part. Repetition, somewhat overrated in importance because of the common belief in the masses’ inferior capacity to grasp and remember, is important only because it convinces them of consistency in time. What the masses refuse to recognize is the fortuitousness that pervades reality. They are predisposed to all ideologies because they explain facts as mere examples of laws and eliminate coincidences by inventing an all-embracing omnipotence which is supposed to be at the root of every accident. Totalitarian propaganda thrives on this escape from reality into fiction, from coincidence into consistency.
The Origins of Totalitarianism (1951)