Speak to fear

The historical record appears to establish conclusively that people and ritual go together. Part of the genius of modern institutions is that they developed rituals that speak to every aspect of peoples’ desires: to vanity, to the love of beauty, to the pursuit of truth and order, to all sensual delights and, coming full circle to the origins of humans—according to scientific criteria—they especially speak to fear.

Lee Hoinacki
The Challenges of Ivan Illich